Privacy notice

Who is responsible?

DN Insights operates dn-insight.com and is responsible for the personal information it collects through this website and its business enquiries. For privacy questions or to exercise your rights, email hello@dn-insight.com.

What we collect

When you contact us, we collect the name, email address, company, optional job title or role, service interest and project details you provide, together with subsequent correspondence. When you request a sample report, we collect your name, email address, company name, optional job title or role and the resource requested to provide access, record requests and respond to related questions. A download request does not subscribe you to marketing emails. Please do not include sensitive personal information or identifiable research-participant records in the initial enquiry form. Our hosting and security providers may also process technical information such as IP addresses, browser details, request logs and basic site-usage information.

Why we use your information

We use enquiry details to respond, understand your requirements, prepare proposals and manage business discussions. We rely on our legitimate interests in handling relevant business enquiries and maintaining a secure website. Where you enquire as an individual about entering a contract, processing may also be necessary to take steps at your request before that contract. We may retain information where needed to meet legal obligations. We do not automatically subscribe people who enquire to marketing emails.

Services that help us run the website

The website is hosted through OpenAI, with Cloudflare infrastructure supporting delivery and security. Enquiries submitted through the form are processed by FormSubmit and emailed to our IONOS-hosted inbox. These providers process information needed to provide their respective services. A FormSubmit spam check may use Google reCAPTCHA. Direct email enquiries are handled through our email provider.

You can read the providers’ information here: OpenAI privacy policy, Cloudflare privacy policy, FormSubmit privacy terms, IONOS privacy policy and Google privacy policy.

Cookies and technical information

With your consent, we use Google Analytics to understand visits, pages viewed, traffic sources, device information and interactions such as clicks on our email link. Google may also process technical information such as your IP address when receiving requests. We do not load the Google Analytics tag until you accept analytics. Advertising storage, Google signals and advertising personalisation are disabled in our website configuration. We do not send enquiry form contents, names or email addresses to Analytics. We rely on your consent for this optional analytics processing.

You can accept or reject analytics in the privacy banner and change your choice through Cookie settings in the footer. Your choice is stored on this device for up to 180 days. Analytics cookies are configured with a 180-day expiry, which may be renewed by subsequent visits. Rejecting analytics does not prevent enquiries or access to the site. Withdrawing consent stops future collection on this website and removes accessible Analytics cookies; it does not automatically erase data already collected.

Google processes Analytics data under its service arrangements; see Google’s privacy policy. Hosting, security and form providers may separately use cookies or similar technologies for delivery and abuse prevention, as explained in their policies.

International processing

The providers supporting this website and form may process information outside the UK. The location and transfer arrangements depend on the provider and service. See their privacy information for details, or contact us if you need further information about a provider involved in your enquiry.

How long we keep information

We retain enquiry correspondence for as long as it is needed to respond, manage any ongoing discussions and maintain relevant business records. In deciding whether information is still needed, we consider whether the enquiry remains active, whether a project follows, and any legal or dispute-related need to keep a record. Information that is no longer needed should be deleted or anonymised. Hosting, email and form providers may have separate retention arrangements described in their own policies.

Your rights

Depending on the circumstances, you can request access to your personal information, correction, erasure, restriction of processing or data portability. You can object to processing based on legitimate interests. Where processing relies on consent, you can withdraw it. These rights are subject to applicable conditions. Contact hello@dn-insight.com with your request.

You can also raise a concern with the UK Information Commissioner’s Office at ico.org.uk/make-a-complaint.

Research projects and participant information

This notice covers website visits and initial enquiries. A research project may involve additional information, recordings or participants. The relevant responsibilities, purposes, consent arrangements and retention requirements need to be agreed for that project before the material is collected or shared.

Changes to this notice

We may update this notice when the website or the way enquiries are handled changes. The date above identifies the latest revision.