Research for schools & education organisations
Understand your school community.
Parent feedback and school focus groups that help education teams understand experiences, concerns and opportunities to improve.
Discuss your project ↗Listen beyond the survey responses
A focus group gives parents space to explain an experience and raise issues in their own words. Schools can use these conversations to explore communication, engagement, expectations and the reasons behind recurring concerns. The questions are shaped around the decisions your team needs to make.
Make different family experiences visible
New and established families may see the same school differently. Where those groups are represented, we retain that context when interpreting the feedback. We agree whose perspectives the project needs to include rather than applying a standard consumer-testing age profile to school research.
Run your own sessions with remote support
Your school can organise the focus groups and recruit the participants. We can help with discussion questions, then review recordings or transcripts remotely. You do not need to commission a fully managed session to get support with the analysis and reporting.
Capture the issues that emerge
We bring together themes, concerns and differences in parents’ experiences, including relevant topics raised beyond the original questions. The report reflects the feedback in the material provided, rather than excluding an issue because it was not on the discussion guide.
Clear reporting for your next decisions
We agree whether you need a concise summary, a fuller findings report or recommendations based on the discussions. We identify the participant context and limits of the material so education teams can use the findings appropriately. The recruitment, consent and handling of recordings are agreed as part of the project.